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Associate Director, Marketing

Location: Seattle, WA
Job # 9923086

Associate Director, Marketing
Position Purpose: 
The Associate Director, Marketing  is a client service-oriented marketing professional who leads marketing strategy and analytics for our client. This position will report to the Senior Director of Marketing & Digital Strategy and will be responsible for developing innovative and integrated brand and marketing communication strategies across all target market touchpoints. The Associate Director, Marketing is accountable for setting campaign priorities, budgets and strategic plans for advertising and marketing initiatives on quarterly and yearly cadences.
Position Complexities: 
With direction from Marketing & Communications leadership and in partnership with the creative team, this role defines the brand narrative, marketing goals and objectives, target audiences and segmentations, and messaging and tone in which campaigns should be delivered. S/he uses in-depth business knowledge and diverse quantitative and qualitative research methodologies to lead strategic planning efforts. S/he oversees plan implementation and ensures continued plan adherence.
This role requires a strong background in content marketing, integrated marketing, communications, brand, and collaboration with creative and business teams to connect marketing strategies and creative execution that fulfill the organization’s business goals. S/he is a collaborative, progressive thinker skilled at developing customer-centric communications.
As manager of a team, s/he has responsibility for improving organizational effectiveness and developing policies and processes.
Position Dimensions and Impact to the University: 
This position requires experience with integrated strategic planning, content marketing, multi-channel advertising, media, and digital channels. S/he is a strong customer advocate who considers the ultimate impact of decisions and actions on internal and external customers. Demonstrated leadership skills across a complex set of stakeholders and the ability to influence cross-functionally are required.
S/he must be a critical thinker and creative problem solver who exercises good judgment in resolving difficult situations and can balance divisional needs with organizational priorities. S/he is an excellent presenter, a good listener, and is adept at translating complex issues into simple principles to drive engagement.
This position will serve a key role for the client, defining strategy and guidelines for annual marketing budget planning in partnership with hospital, clinic and service line clients, and leading integrated, multi-channel marketing plans and strategies with key partners across the system.
Position Responsibilities: 
Duties & Responsibilities: (Identify the percent time spent on each major duty, listed in decreasing order of importance. The total job duties must equal 100% regardless of position’s % FTE. )
40% -- Marketing Strategy and Planning: Develop deep understanding of our internal clients’ business goals and competitive landscapes to generate fresh ideas as well as how to leverage marketing channels to achieve desired outcomes. Analyze channel and consumer response data to identify trends and opportunities that drive marketing program recommendations and results. Strategize with clients on developing integrated marketing solutions to achieve their goals. Create and implement marketing budgets and strategies based on consumer research and analytical insights that will be utilized across multi-channels and programs. Develop case studies and reports on campaign outcomes.
35% -- Leadership and Influence: Lead team of marketing managers and an analytics contract resource on development of integrated marketing strategies, plans, case studies and outcome reports. Provide thought leadership and define best practices which contribute to the success of the team and the organization. Collaborate closely with the creative, web, editorial, and media relations teams to bring strategic insights to life in powerful creative expressions. Actively manage cross-divisional alignment. Facilitate strategic work sessions with leadership, business, and creative partners to unlock a holistic vision.
15% -- Change Management: Identify and act upon opportunities to improve and expand marketing for client. Involve and influence others in the accomplishment of worthwhile organizational goals. Challenge the status quo, champion change and influence others to change. Use business knowledge, innovative thinking, and sound judgment in the solution of problems or pursuit of opportunities. Maintain flexible viewpoints and positions that can change as additional information becomes available.
10% -- Project Management: Work smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work. Execute effectively by using resources efficiently, meeting deadlines, and keep others informed of work plans and progress toward goals. Set scopes, objectives, resources, budgets, and timelines. Consolidate information from various sources including feedback from others.
Position Qualifications:
Bachelor’s Degree in marketing, communications, advertising, sociology, business or related discipline, MBA preferred
10+ years of experience

Excellent listening, verbal and written communication skills

Excellent client and customer service skills

Excellent presentation and public speaking skills, with an exceptional ability to communicate complicated concepts simply and clearly

Proven experience in integrated marketing campaigns across multiple media channels with the ability to demonstrate impact on business goals and the brand

Strong qualitative and quantitative research skills and the ability to translate research into actionable insights

Must be able to analyze data, identify trends and make data-driven decisions

Strong time management and organizational skills, ability to cope with pressure, tight deadlines and multiple projects simultaneously

Prior experience in digital marketing, CRM, email marketing, content marketing, database marketing, analytics and consumer segmentation, consumer insights, multi-channel marketing, SEO, social, and client relationship building

Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences

Can write concise and clear creative briefs that allow the creative team to build effective and well-targeted campaign creative

Skills Requested: 

Other Details:
Schedule- 100%. Monday- 8am-5pm | Tuesday- 8am-5pm | Wednesday- 8am-5pm | Thursday- 8am-5pm | Friday- 8am-5pm | 
Location- Seattle Campus
Estimated Duration of Assignment- 09/15/17 - 12/15/17 with possible extension

 
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